Launching a new product is both exciting and stressful. On one hand, you are preparing to introduce your product to the world and on the other hand, you are worried about the sales and profits.
No matter how revolutionary your product is, it can’t sell unless it gets the right exposure. So, if you truly believe in your product and know that it can add real value to people’s lives, here are 7 effective ways to get your product into the hands of your customers.
#1 Target Your Loyal Customers
If you already have a loyal customer base, it’s a great place to start. Give your loyal customers an exclusive preview of the product before you launch it publicly. Why? Because everyone likes to be the first one to have bragging rights. Not only are they most likely to buy your product, but they will also promote it to their friends and family. And as the initial hype turns into a market demand, that’s when you push your product across marketing and advertising channels for maximum exposure and response.
#2 Introductory Offer
When your customers are already on the verge of buying your new product, all they need is an introductory offer to push them over the edge.
- Make your introductory offer 10% cheaper than your competitors. Anything above than that might categorize your product as cheap.
- Offer discounts on packages or bundles.
- Provide coupons for the next purchase from your store
- Offer incentives for referrals
#3 Pay attention to packaging
Don’t judge a book by its cover, but unfortunately, nobody follows that in the real world. People buy what they see and decide later if they like it or not. That is why it is important to get your product packaging right. This is even more important if you are selling cosmetic products or toiletries. From buying wholesale containers to labeling and design, it can be a lot of work. But it’ll be all worth it when your packaging reflects the product’s value and what your brand stands for.
#4 Use Google My Business listings
If you are targeting a local market, creating a Google My Business profile is a great place to start. When someone types in a search query followed by your location, Google will show your business in the results. Having an optimized GMB profile is highly likely to get you a sale or a qualified lead. This is also an opportunity to create awareness about your brand and specific products that you offer. GMB profile has a ‘what’s new’ feature wherein you can write about your new product launches and provide other relevant details.
#5 Run a giveaway contest on social media
People out there are willing to trade their time and attention for free stuff. If you want to create awareness about your new product, you can create a giveaway contest on your social media profile or use a giveaway creator tool to put everything on autopilot.
As part of the contest, you can ask participants to share your posts, tag their friends, leave a comment or anything that serves your purpose. And in return, you can give them $100 store credits or whatever amount you deem fit.
#6 Email marketing
Email marketing is a wonderful tool for product awareness and conversions. If you have an email list of customers who may have purchased your products or were interested in your brand, you can target them directly with a personalized email template. These people already know you, which means they are more likely than anyone else to open your email and be willing to try out your new product.
Takeaway
Before you start promoting your products, create a marketing budget and stick to it because things can spiral out of control pretty quickly. Also, don’t waste your time advertising your product on platforms with low engagement. Channelize your marketing endeavors to one or two platforms where you have the maximum reach and response.
