Blogging success stories never leave us uninspired when we hear how successful bloggers earn a full-time income from their blogs. Undoubtedly, it is lucrative and rewarding, but it’s not a get-rich-quick scheme. You need to work hard in the early phase and be patient.
What’s great is that you can always leverage social media platforms to market your parenting blog and share your story with a broader audience. For instance, a boosting service from SimplyGram will help you grow your Instagram followers organically.
In addition to using an organic growth tool like SimplyGram, you can implement other marketing strategies for your parenting blog. We’ll also share how you can kick-start your parenting blog in this article.
Steps to Start a Parenting Blog
1. Establish Your Niche
You might think that you have already picked a niche – parenting. However, your niche shouldn’t be too wide like parenting is, and it shouldn’t be too narrow which makes it harder for you to research keywords on which to write blogs.
Here are some of the ideas in the parenting niche:
- Homeschooling
- First parents
- Pregnancy
- Fatherhood
- Working mom
- Foster parenting
- Raising twins
- Raising girls (or boys)
- Toddlers
- Kid crafts
Pick a niche and start working on it to establish yourself as an authority. Later, you can always diversify.
2. Do Competitor Research
Researching your competitors will allow you to assess their writing style and what kind of topics they are writing on. This is also a great way to evaluate the competition and ask yourself: Is your niche already too crowded, and should you look for a new one?
3. Define Your Audience
Once you have decided on a niche, think about your ideal reader – the ones who will read your blog posts. How can you relate to them better? How can you touch on their pain points?
You can determine your writing style and tone by answering these questions about your targeted audience.
- What’s their age, and where do they live?
- Where do they work?
- What problems do they face every day?
- What are their hobbies?
- In what subject do they wish to become an expert?
4. Do Keyword Research
It’s time to start keyword research so you have a plethora of topics to work on. Look for low-competition keywords that have a decent search volume. You can also search the topics on Google and see how to write an article better than the existing ones.
5. Brand and Name Your Parenting Blog
It’s time to think about the color scheme, which will be the brand color. You need to create a logo as well. For this, you can hire a freelancer or create a logo yourself using Canva.
You should also ponder on the name of your blog. Keep it simple, short, clear, and memorable. Don’t forget to keep your target audience in mind!
You can check the availability of your domain name by typing it in your browser. Once you confirm its availability, you can purchase it through a domain registrar that best suits your preferences, like GoDaddy, Hostinger, and HostGator.
6. Choose a Hosting Site
In order to have a presence on the internet, you need the services of a hosting site. You can find plenty of them, like GoDaddy and HostGator. Just make sure the one you choose matches your needs and budget.
7. Market Your Parenting Blog to a Wide Audience
Once you have paid for domain and hosting and published your first article through a content management system software like WordPress, it’s time to market your parenting blog.
You can create your social media accounts on Facebook, Instagram, YouTube, and Pinterest with your brand logo and start advertising your blog through organic strategies as well as paid ads.
Make sure you interact with your audience in the comment section of your blog posts, as this will encourage them to keep reading your articles.
You can also re-engage your current audience by building an email list. This way, whenever you publish a new blog post, you can update them via email and bring traffic to your blog.
