Evereden is tapping into creator-led beauty in a major way with its newest drop, and it’s as exclusive as it is craveable. As the first product to launch from the brand’s new Generation E Ambassador initiative, this release marks Evereden’s entry into creator co-creation at scale – bringing its community directly into the product development process.
Launching May 5th, Evereden is partnering with TikTok creator Embreigh Courtlyn (6M+ followers) on a limited-edition Embreigh Fragrance Mist ($26), a warm, dessert-inspired scent designed to feel like a wearable treat. Developed hand-in-hand with Evereden, the scent reflects Embreigh’s personal vision from concept to creation.
- The vibe: vanilla frosting meets sunkissed sweetness
- Scent notes: caramel + coconut with a creamy vanilla finish
Beyond the launch moment, this drop also underscores Evereden’s broader fragrance positioning: non-toxic, non-irritating formulas designed specifically with younger consumers in mind offering a safe, elevated entry point into fragrance. The fragrance is available for early access as a gift-with-purchase on orders $75+, making it a highly exclusive, limited-time drop.
