Brilliant Earth is known for high-quality, ethically-sourced, eco-friendly jewelry. In this way, Brilliant Earth caters to the burgeoning trend of responsible consumerism. Consumers recognize that the products they purchase affect the lives of their fellow human beings and the health of the planet.
The mining of diamonds and precious metals for jewelry can have a large negative effect on the environment. Additionally, people can use them to fund civil wars and perpetuate human rights abuses. This is why it’s important to consider responsible sourcing when making a jewelry purchase. Responsibly sourced jewelry consists of precious metals and gemstones that have been mined in ways that are ethical and environmentally-friendly. This is quickly becoming the standard for most jewelry companies.
One such jewelry company is Brilliant Earth.
As many Brilliant Earth reviews will attest, this company is devoted to environmentally sustainable and ethical mining practices. However, what sets them apart from other responsibly sourced jewelers is how they go over and above the standards set by the jewelry community and the quality of their merchandise.
Beyond Conflict-Free Goes Beyond The Norm
Brilliant Earth is committed to offering beyond conflict-free diamonds. Most jewelry stores offer conflict-free diamonds. These diamonds are defined as being diamonds that conform to the Kimberly Process. The Kimberly Process proscribes that diamonds are conflict-free when they have not been used to finance civil wars. This definition is incredibly narrow, allowing room for diamonds to come from mines with human rights and environmental abuses.
This is why Brilliant Earth insists that their diamonds be beyond conflict-free. This means that not only do their diamonds not originate from the funding of rebel movements, but they also meet the following criteria:
- They come from mines that do not affect human rights abuses
- They are sourced from mines that actively work to minimize their effect on the environment
- The mines must practice safe and responsible labor practices
- The mines must support community development
Furthermore, Brilliant Earth has created a robust chain of custody protocol to track each diamond on its journey from mine to store. This ensures that the diamond comes from a mine that meets the beyond conflict-free criteria and isn’t involved in anything untoward on its way to the store.
Brilliant Earth also offers lab-grown diamonds. Contrary to popular belief, lab-grown diamonds are not “fake.” They have the same chemical makeup as mined diamond and come in the same variety of shapes, sizes, grades, and colors. The difference is that a mined diamond comes from the ground, whereas lab-grown diamonds are grown in a simulated earth environment. Given that they take the issue of mining entirely out of the equation, they are a popular choice for responsible consumerists.
Additionally, Brilliant Earth has pledged 5% of their net profits to improve mining communities’ lives and conditions. In this way, they are not only offering responsibly sourced jewelry, but they are actively working to make things better for those in mining communities.
Jewelry Quality That’s a Step Above
Brilliant Earth features the ability to customize your diamond ring. You begin by choosing the setting you want. You then select the type of diamond and diamond shape you desire. You can also select the precious metal you want to use in the band. Being able to customize your ring means you get something truly unique to you.
Customization is not limited to rings. Brilliant Earth also allows you to personalize other types of jewelry, such as earrings and necklaces. You will be hard-pressed to find many other jewelers who offer this level of customization.
Additionally, Brilliant Earth has featured collections that offer gemstone jewelry, vintage jewelry, and diamond jewelry. In particular, their vintage jewelry is truly unique. This collection has been hand-drawn by designers to look and feel like the styles of a bygone era.
Furthermore, Brilliant Earth guarantees their craftsmanship for a lifetime. This means that they will fix any manufacturing issue that arises. They also offer a 30-day money-back guarantee. So if you aren’t satisfied with your jewelry, they will provide you with a full refund.
Brilliant Earth offers jewelry that goes beyond the traditional definition of responsibly sourced. They also offer customizable jewelry so you can create a piece that is unique to you. Furthermore, they stand behind their craftsmanship with a lifetime guarantee against manufacturing defects. In this way, Brilliant Earth sets itself apart from other jewelry retailers.