Promoting your business at a trade show is a great achievement. You have finally given your business enough status to present itself to a wider audience. At trade shows, you have a high chance of making new clients and closing successful deals. But in that case, you must have an outstanding exhibition shell.
One more thing that is often overlooked is the display boards. Yes, the outside board call sign of your business that captures the attention and attracts the audience. If the display board is not engaging enough, there is a high chance you won’t attract leads. Therefore, it is better to opt for display boards for hire and make an impressive mark on the audience. But still, as a customer, you make many mistakes while hiring the boards for the trade show. So, here we will highlight the common mistakes that you must avoid while choosing your display boards.
Wrong Size And Space Requirements
One of the most common mistakes participants make is overlooking the size considerations. Remember, you are hosting your exhibition shell stand at an expo area, and they already have their own rules and requirements. There is always a certain size limitation for both exhibition shells and display boards. Failing to comply with those sizes can lead to problems and disqualification from the event.
Moreover, the size of the display boards for hire should also complement the size of the shell booth. If the shell is of bigger size, then using a small and linear display board won’t catch any attention from the audience. Similarly, you can’t fit a big display board into a compact-style shell scheme. Maintaining and designing the size of the display boards relevant to the booth is very crucial.
Material And Quality Of Display Board
At exhibitions, the way you represent your business says all about your work and services. At the event, anyone who crosses your booth will have a look and judgement of your exhibition display board’s quality and looks. Here, you have to be very careful, as the quality and material of your display board could make or break the game.
Display boards for hire are of many types. For example, in a big booth shell of a tech company, the display boards used in the spot should be of aluminium, glass, or metal board instead of using a material like foamboard or fabric. Matching the quality of display boards to the booth shell and your products will help you identify the particular look you want to create with your exhibition. Having a low-quality display board can significantly drop the effects and will affect your branding and professionalism.
Ignoring Branded Stands
In the era of digital trends, the game of marketing is very high. From social media to traditional marketing all has become very competitive. So, for exhibition purposes, your branding game should be top-notch as well. Effective branding on display boards for hire ensures that the audience becomes aware of your services, and this persuasion leads them to make a buying decision.
You should always go for customised display boards in the exhibition. Using standard design options offered by the company is a big mistake as it won’t be attractive enough for the audience. So, order customised and branded display boards for your business. This will amplify your brand message and services and uphold your professionalism.
Not Checking Setup And Portability
One of the biggest mistakes that you can make is not identifying the needs of display board setup and portability. You need to understand that display boards for hire are of many types, and they all require different setups. Not all of them would have a pickup and stand model approach. Some are panel display boards, and some are shell scheme ones, these require a proper technique to be set up for the event. Ensure to be equipped with knowledge or ask the suppliers to set the display boards correctly for the exhibition.
Another mistake that companies make is not considering the portable display board options. Many lightweight, easy-to-assemble, and simple structured display boards can still support your exhibition shells. Recognising your needs and checking the setup of the display boards can save you from big trouble.
The Rental Costs
At the exhibition, your business is looking to make its mark with the audience, and for this purpose, you are ready to pay any cost that comes with it. It is a good thing to have a bigger budget to create an ideal exhibition and display board stand. But being aware of the right costs of the service should always be in your mind while opting for display boards for hire.
We know that there are manufacturing and designing of display boards and renting costs. But many times, businesses fail to recognise the setup costs, and they also don’t acquire the full knowledge, and many companies charge hidden fees in the total cost. This is a wrong practice and you can easily avoid it by asking the complete and individual costs of the display boards. Moreover, you can also try package deals for renting display boards. This will save you from spending more on the budget.
Wrong Type Of Display Board
Another mistake that businesses make while making the choice for display boards for hire is choosing the wrong types of boards. As said earlier, the display boards are of many types. The purpose of their range is to create style and suitability for different types of exhibition shells. Here, you have to make sure that the type and the material of the display board match and complement your booth shell. By taking care of this factor, your business will be able to portray a very professional image, and you will be able to attract new clients for the business.
Overlooking Company’s Reputation
Presenting your business at exhibitions is a tough task. From planning the setup and designing the display board content strategy to actively selling your services, there are a lot of tasks on your plate. You don’t need more burden of setting up the display boards yourself as it is the responsibility of the rental company. Here, you must check which company’s services you are taking. The company’s reputation and reviews matter a lot. You must hire a company for this responsibility which has demonstrated experience in designing and setting up the display boards in a perfect way. This ensures a smooth flow of work and events for you.
Final Thoughts
Exhibitions are a tight race for the business people. In a crowded audience, you must be the best among the competitors to catch attention and sell your services. For the perfect approach, it is best to avoid common mistakes while renting display boards. It can adversely affect your business and make things worse for you. Therefore, be vigilant in your planning and get the best display boards for a perfect show.
References
https://www.stevensexhibits.com/5-mistakes-to-avoid-when-renting-a-display-for-your-next-trade-show
https://www.xldisplays.co.uk/news/avoiding-common-exhibition-mistakes.aspx