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Once kids reach walking age they never look back. They’re off running around the house, in the yard, and around the playground. While their legs might not be strong, their curiosity propels them forward to explore the world around them. As kids walk, run, and jump, they need a solid pair of shoes on their feet, which is why many shoe companies partner with charities to get children moving. Here are three ways shoe companies are helping children thrive.
Nike Invests in a Community Impact Fund
Founded in 2010, the The Nike Community Impact Fund (NCIF) has awarded more than 300 grants and $3.2 million to local programs in an effort to promote sports and physical activity in young children. The NCIF is run by a committee of Nike employee volunteers who evaluate various organizations and recommend them to receive the grants.
What started as a small project in Nike headquarters of Oregon has since expanded into Los Angeles, Chicago, Detroit, New Orleans, and Brooklyn. The NCIF team specifically works with struggling and poor neighborhoods in an effort to improve the lives of young people there and lift them out of poverty.
Famous Footwear’s Partners With March of Dimes
Image via Flickr by Yuchao.L
This shoe brand is committed to making sure babies start off on the right foot in life. Famous Footwear has partnered with March of Dimes since 2001 and is one of the charity’s top five corporate sponsors. In 2003 they expanded their partnership to March for Babies, and have raised more than $17 million for the cause. All 1,000 stores raise money for the cause, and customers can make donations through their online store.
You can also save money by using Famous Footwear discount codes which can be found online.
The goal of March of Dimes is to make sure moms are able to have full-term pregnancies, reducing the risk of delivering a premature baby. Famous Footwear and March of Dimes knows that babies who can develop fully before they’re born have a greater chance of surviving their first year and growing into strong, active children.
Roma Boots Supports Eastern European Orphans
Roma creates high-fashion rainboots for customers who want to look great and stay dry as they walk around town. They also work to “give poverty the boot” by donating a pair of boots to a child in need for every pair they sell online or in store. Additionally, 10 percent of their proceeds fund education initiatives around the world.
This company was founded in 2010 as a way to help children in Romania, but has expanded to other parts of Eastern Europe and the rest of the world. Founder Samuel Bistrian knows running and jumping in rain puddles is a staple activity for kids around the world, but some families can’t afford to give their kids the right footwear for this luxury, or even the right footwear to attend school or walk into town. This charity allows them to grow up with a durable pair of boots that will last.
Next time you’re shopping for shoes, look for a brand that gives back. This way your feet will look great, and you’ll feel good too.