This is a sponsored guest post.
Being a mom is hard, but being a business mom is even harder. You have to make sure the kids are dressed and fed every morning, you have to make yourself presentable and run a business in the meantime. When you are facing challenge after challenge every day, you need all the help you can get to succeed.
Digital marketing, as you probably know, is one of the most powerful tools you can use to help your business thrive, so you need to leverage every bit of it. If you know your ways around browsing the internet, then you can easily learn how to do digital marketing yourself, or at least know what to look for when collaborating with a marketer.
Below are a few digital marketing techniques to help you take your business to the next level. And, if these tips are not enough, you can find a lot more about digital marketing here https://dripdigital.com/what-is-digital-marketing/.
Start with some basic SEO
SEO is the core of digital marketing, so if you want your online presence to be noticed, you need to start learning a few SEO tricks. If you are wondering what SEO is, it’s short for search engine optimization and means optimizing your website and content to rank higher in Google searches. Why? Because this is how users who don’t know about you are most likely to find your business and become customers.
To rank high in Google searches, you have to consider three aspects of website optimization:
- On-Page SEO: on-page SEO focuses on the content of your website and how to make it appealing for both users and Google’s AI. Using certain keywords that are relevant to your field of business is the best way to do so. Research what your consumers are looking for when they search for something online and start from there.
- Off-Page SEO: off-page SEO focuses on techniques such as link-building to establish authority for your website.
- Technical SEO: constantly improving your website and making sure it is as user-friendly as possible is paramount for good SEO. One example of good technical SEO is making sure all your pages are displaying correctly and load fast.
Learn to create good content
Content marketing is one of the most popular digital marketing strategies, as it allows you to create and present the story of your brand. Content can be anything from blog posts to engaging videos on social media, images or graphics that send a clear message about who you and your brand are.
Content is not necessarily used to sell something, but rather to build brand image, connect with your audience or establish yourself as a trusted authority in the business. The call-to-action may or may not be included, but a good story has the potential to sell more than a flashy “BUY NOW” button.
Know your audience by engaging with them and, after you have established what they want to see from you, deliver content that is relevant to them. Focus on genuine stories, such as using your experience as a mother to connect to other moms, but make sure your message reflects the image of your company.
Leverage social media tools
Social media takes up a lot of our time, and if you want to reach customers, you have to be where they are. If used correctly, social media is one of the best marketing tools, as it gives your business plenty of exposure to both existent and new customers.
To make sure your social media strategy works, try to identify where your customers spend more time at. Is it Instagram, Facebook, LinkedIn or Twitter? You need to know this, so you can use your resources in a smart way and be present where they are.
Each social media platform has its unique perks and downfalls, so make sure to research them well and tailor your strategy accordingly. Twitter, for instance, focuses on short messages and has become a popular way for consumers to reach out to brands, so it can help improve communication with customers. Instagram, on the other hand, focuses more on visual storytelling through images and videos.
Aim to go mobile
We now use our phones and mobile devices more than laptops or desktops, so if you want your business to thrive, you need to adapt to these constant changes. Make sure your website uses responsive design so that it can look just as good on desktops, smartphones and tablets alike. Keep your content short and clear, so that consumers can enjoy it on the go, while on their mobile devices.
Another way to leverage the power of smartphones is to use location data generated by check-in platforms, such as Facebook or Foursquare, or data provided by GPS, to learn more about your audience and customize your campaign accordingly.
Grow and engage your community
Your online presence is based a lot on the community you manage to build. Get to know your customers on a more personal level, and you will soon start to realize they are not just numbers on an Excel sheet, but individuals with their own opinions, likes, needs and dislikes.
From time to time, find ways to get to know them and get them to know you, the person behind the brand, because people need to relate to something in order to start trusting it. Show them your business is authentic, genuine and trustworthy and try to transform your audience into a real community.
Constantly review and refine your strategy
As you start to learn more about digital marketing, you will also notice things in the digital world change pretty fast. If you want to improve your strategy, you need to keep up with those changes and constantly review your strategy.
Pay attention to the numbers that are important for your long-term success, use key performance indicators (KPIs) to keep track of your performance and make sure to review those numbers periodically. Set up short-term and long-term goals, to understand where your business is now and where it’s headed, but feel free to change those objectives if they don’t seem achievable.