This is a sponsored guest post.
Gifting is a great way to increase networking and continue good relations with clients, in the business world.
Clients need to be reminded of the service you provide and how good you are at it. So when it comes to brand recall, gifting works really well. Whether it’s the festive season or a client’s birthday, gifts go a long way in adding a personal touch to a business and professional relationship.
But how do you figure out what makes for a good gift? Most gifts that clients or business partners receive are merely catching dust in their homes in some corner or the other. How do you ensure that your gift performs the role of brand recall in your client’s home without catching dust in a corner? You can do this by making sure that your gifts are unique and most importantly, useful for the client or business partner.
Below are some unique gift ideas for you to give to your clients and business partners, which will ensure that your client is reminded of your company and it’s product.
- Personalised Stationery
Stationary never goes to waste. Stationery is one such gift which gets used by a client/ business partner for something or the other. You can gift notebooks, pens, planners, diaries, pen stands etc. Now if you’re wondering how a notebook is going to do the job of a brand recall? Well, then what you need to do is gift branded merchandise, which means personalise and brand this stationery with your company’s logo, motto, and any other informative graphics or words. The key to giving personalised gifts is to not overdo it with your company’s information otherwise it loses its usability.
Be subtle in your promotion and branding on gift items. It should be just enough to remind the client of who you are, what you do and not get them to lose the value of the product.
- Gift Cards
Gift cards make for a great gift for clients when you’re not sure of what to gift them. A gift card could be of your own company or some other brand. Gifting a gift card of your own company will ensure that the client comes back to your brand to make a purchase, hence increasing the chances of that client making more purchases in the future.
If your business is such that a gift card is not a viable gifting option, then you can also give a gift card of some brand that your client likes. This will make it more personalised, make the client feel special and when the client uses the gift card to buy something, he/ she will remember your company that gave him/ her the gift card, hence brand recall will still work.
Food is appreciated almost everywhere and by everyone. You can choose to gift your clients a basket filled with healthy snacks and drinks, conveying the message that you care about their health and want them to try some new healthy snacks in the market. Although a snack basket will not directly perform any brand recall, it will ensure that your client feels special and taken care of by your concern for their health. So next time the client has a need of your product or service, he might just think of giving you a chance because you were so considerate towards him/her.
Direct brand recall happens when a client or a potential customer reads about your business or company somewhere and remembers the service or product you provide, which can happen with promotional gifts.
However, if you’re giving unique gifts which a client can use and makes him/ her feel special, then you can rest assured that he/ she shall recall your company the next time they are in need of the product or service you provide.