This is a sponsored guest post.
For several small business owners and entrepreneurs who operate from retail outlets, the uncertain economy is worrying. Even if you have ventured into the eCommerce medium, it’s a long and tough journey with eCommerce behemoths claiming the first movers advantage. So, how can small businesses with brick-and-mortar outlets utilize their existing shops and make an opportunity out of their challenge? The answer is fairly simple. If you want to make the shopping experience more attractive to the new generation of shoppers, give the people what they want. Capitalise on the selfie booth and selfie craze.
Trends may come and trends may go, but self-love or selfie-love is here to stay. Think of a “sticky” consumer experience and you won’t find a parallel compared to the selfie booth.
There is no denying the fact that people, and millennials in particular love their selfies. What began as a laughable act of self-love has now transcended channels and social media sites. It has almost become an essential means of communication. Think of all the countless apps that are devoted to taking your own picture.
It’s now even harder to find an event – a corporate event, a wedding or a dinner party where you haven’t been squished into a group selfie. The selfie booth craze has taken over events, weddings and parties alike. And business trends show that the selfie booth business is booming.
So why can’t your business take advantage of this selfie craze and make hay while the sun shines?
How can you get started with a selfie booth at your store?
First, you need to invest in a photo booth. Research the best photo booth for sale and you will find plenty of options. Since the purpose of setting up a photo booth for you, is to simply attract more visitors and make them “stick”, choose an option that is easier to set up.
Selfie booths are becoming quite popular across a wide range of big and small establishments. This is because businesses recognize the potential of an elevated shopping experience and the impact of selfie booth on customer loyalty.
For instance, a recent article in The New York Times shows the many ways in which businesses are cashing in on the selfie culture. Optical company Warby Parker allows customers to send their photos with glasses to friends. Whereas, NYC nail studio Paintbox now has special photo boxes that let you share artful manicure pictures. Restaurants like Doomie’s have a selfie room created to entertain waiting customers to pass their time before their table is set.
After all, customers know that Devotees know that pictures that are clicked in specially lit booths come out far better (and often quirkier) than a smartphone selfie.
So, what’s the common theme among the businesses mentioned above? That they recognized that dedicated selfie booths are useful tools for customer engagement, retention, marketing, promotion and loyalty. It’s all about the ‘experience’ now as they say.
People still love to shop, but with the convenience of online shopping and the plethora of choices, you need to give the buyer a reason to drop in. It’s about building a memorable brand. Don’t just look for the best selfie booth for sale.
Find a Photo Booth company that offers you some cool and classic features that differentiate your selfie booth experience from the others:
For instance, some things that some of the best photo booths on sale will offer:
- Variety of print sizes
- Animated GIFs
- Social media sharing
- Snapchat filters
- Instagram filters
- Mirror booth
- LED ring lights
Creating opportunities for social image sharing is a big part of this shopping experience and make sure that your selfie booth has that option.
More Marketing Benefits of a Selfie Booth
There are multiple marketing benefits of a selfie booth or a dedicated selfie area for your business. Firstly, you’re standing out from the competition. The memory and impression you make on the customer is everlasting, encouraging repeat visits.
Secondly, you can use hardware or background decor that includes your brand’s logo and colours. This means every selfie clicked and shared on social channels is promoting your brand.
Word of mouth marketing and the fear of missing out can work wonders with such an idea.
The time is right. Think out of the box and buy one of the best photo booths for sale to give your business that much-needed impetus.