Creating a strong brand presence is easier said than done. It is usually a time-taking process involving a lot of financial outlays. But today we are going to share some ingenious ways of transforming your employees into effective brand advocates:
- Spread Word Among Employees
For employees to work as your business brand, they need to be well informed about the details of your latest advertising campaign. It can be very difficult to attain organic reach. However, employees will always try to be in the good books of their bosses by sharing positive content.
- Make The Fullest Use Of Social Media
Social media has turned into a powerful tool for boosting up your business growth if channelized in the right manner. Modern companies are encouraging their employees to share their working experiences using a company hashtag. Various organizations run a full-fledged blog comprising of daily stories and photographs of employees whether at work or play to showcase a positive work culture.
- Identify Influencers Among Employees
Often employees carry a natural flair towards connecting with others and influencing them towards a particular product or service. This set of employees can be roped in for working like your brand ambassador. You can follow a structured program for fostering these employees and offer adequate recognition to the biggest influencers.
- Hold Employee Events
A great means of getting engaging content for the company website is by holding events. This can also entertain the employees by engaging them in activities they might not get to try in the normal course of life. Certain unconventional team-building activities like rope courses, rafting, and ax-throwing can get an employee out of their shell and help them in mixing with peers.
- Appoint Employees As Your Corporate Bloggers
Your existing employees are in the best place to tell aspiring candidates about how it is working for your organization. Making the employees pen down official blogs can be a great way of showcasing positive work culture. Often employees answer questions about their hobbies and motivations which can encourage newbies with similar interests to apply.
- Offer Incentives
People have a desire to be recognized and awarded for their efforts. Companies should also realize the same for rewarding employees who have been delivering consistent performance even in the face of adversities. They are bound to feel encouraged for performing with greater zeal on being encouraged. Such employees tend to devote a lion’s share of their professional careers towards the betterment of the organization they are working with. You can start with the ‘star performer of the week’ or ‘employee of the month’ award and also offer extra perks depending on their social behavior and etiquette.
- Company Uniform
Get in touch with the uniform suppliers for dressing up your team players in similar apparel which can promote a feeling of unity. This is particularly helpful while organizing outdoor events where your employees might double up as walking billboards for the organization.
Turning employees into brand ambassadors can be an excellent marketing tactic of boosting up sales while promoting a healthy work environment.