NIT HAPPENS, A NEW CLINICALLY PROVEN NON-TOXIC LICE TREATMENT BY HEALTHCARE BRAND, CARTWHEEL, AVAILABLE NATIONWIDE
The safe and highly effective lice treatment is available online and will be on store shelves at Walgreens nationwide this Spring
DALLAS, TX (January 30, 2026) – Cartwheel, a healthcare brand developed by moms for moms, is today announcing the launch of its inaugural consumer product, Nit Happens. The over-the-counter lice treatment uses only non-toxic, naturally-derived ingredients to eliminate lice and nits, avoiding the pesticides and synthetic ingredients found in many traditional treatments.
“I have three kids, and all of them have had lice at some point,” said Joanna Shu, CEO of Cartwheel. “What frustrated me most was how difficult lice are to treat and the fact that the products that promised results were filled with harsh pharmaceutical ingredients I didn’t feel comfortable using on young kids. Parents shouldn’t have to choose between safety and effectiveness, and Nit Happens was developed so you don’t have to compromise.”
Unlike harsh chemical formulas, Nit Happens works through physical disruption and dehydration. Its gel combines coconut oil, mild cosmetic abrasives, and limonene derived from orange peels to kill lice and nits when combined with gentle brushing.
The results are clinically proven. A clinical study reported a 95.8% efficacy rate when the label instructions were followed. With treatment-resistant lice becoming more prevalent, these results point to a strong alternative for families who need reliable outcomes without harsh chemical exposure.
An estimated 6 to 12 million children in the U.S. get head lice each year, and misdiagnosis is extremely common. Parents often confuse dandruff, sand, debris, and scalp conditions with lice, leading to unnecessary stress and unnecessary treatment. Cartwheel is positioning Nit Happens as part of a larger effort to improve education and awareness around lice. The company is currently developing a new smartphone application to help parents better determine if their child actually has lice using guided check steps.
The Nit Happens OTC Lice Treatment Kit includes:
- 4 oz treatment gel (two full applications)
- 1 oz post-treatment shampoo
- Metal lice comb
- Applicator brush
- Gloves
Nit Happens is currently available for purchase on Cartwheel’s website, the link to which is copied below. The product will also be available nationwide at Walgreens, on March 16.
About Cartwheel
Cartwheel is building the modern medicine cabinet for families who value non-Rx, better-for-you treatment options for every day health concerns. Designed for today’s families, Cartwheel products are easy to use, accessible, and built with parents in mind. Learn more at www.gocartwheel.com.
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On Mon, Dec 22, 2025 at 12:20 PM Emily Thomas <emily.thomas@kafka.com> wrote:
Hi Heidi,
I am reaching out to share exciting news from Cartwheel, a new healthcare brand created by moms for moms. The Cartwheel team will launch its inaugural product, Nit Happens, an all-natural, nontoxic at-home lice removal treatment, in the new year. Please see the official embargoed press release below.
Joanna Shu, the CEO of Cartwheel, is available for interviews if you are interested in learning more about the company or the product. Before founding Carthwheel, she successfully developed 17 products that have been sold at retailers nationwide. She is passionate about replacing outdated legacy brands with health-conscious alternatives that are better for you and your family.
Reminder, the press release is under embargo until Friday, January 30 at 9am ET.
Please let me know if you have any questions!
Best,
Emily Thomas
Account Executive
KAFKA MEDIA GROUP
FOR IMMEDIATE RELEASE
NIT HAPPENS, A NEW CLINICALLY PROVEN NON-TOXIC LICE TREATMENT BY HEALTHCARE BRAND, CARTWHEEL, AVAILABLE NATIONWIDE
The safe and highly effective lice treatment is available online and will be on store shelves at Walgreens nationwide this Spring
DALLAS, TX (January 30, 2026) – Cartwheel, a healthcare brand developed by moms for moms, is today announcing the launch of its inaugural consumer product, Nit Happens. The over-the-counter lice treatment uses only non-toxic, naturally-derived ingredients to eliminate lice and nits, avoiding the pesticides and synthetic ingredients found in many traditional treatments.
“I have three kids, and all of them have had lice at some point,” said Joanna Shu, CEO of Cartwheel. “What frustrated me most was how difficult lice are to treat and the fact that the products that promised results were filled with harsh pharmaceutical ingredients I didn’t feel comfortable using on young kids. Parents shouldn’t have to choose between safety and effectiveness, and Nit Happens was developed so you don’t have to compromise.”
Unlike harsh chemical formulas, Nit Happens works through physical disruption and dehydration. Its gel combines coconut oil, mild cosmetic abrasives, and limonene derived from orange peels to kill lice and nits when combined with gentle brushing.
The results are clinically proven. A clinical study reported a 95.8% efficacy rate when the label instructions were followed. With treatment-resistant lice becoming more prevalent, these results point to a strong alternative for families who need reliable outcomes without harsh chemical exposure.
An estimated 6 to 12 million children in the U.S. get head lice each year, and misdiagnosis is extremely common. Parents often confuse dandruff, sand, debris, and scalp conditions with lice, leading to unnecessary stress and unnecessary treatment. Cartwheel is positioning Nit Happens as part of a larger effort to improve education and awareness around lice. The company is currently developing a new smartphone application to help parents better determine if their child actually has lice using guided check steps.
The Nit Happens OTC Lice Treatment Kit includes:
- 4 oz treatment gel (two full applications)
- 1 oz post-treatment shampoo
- Metal lice comb
- Applicator brush
- Gloves
Nit Happens is currently available for purchase on Cartwheel’s website, the link to which is copied below. The product will also be available nationwide at Walgreens on March 16.
About Cartwheel
Cartwheel is building the modern medicine cabinet for families who value non-Rx, better-for-you treatment options for everyday health concerns. Designed for today’s families, Carthweel products are easy to use, accessible, and built with parents in mind. Learn more at www.gocartwheel.com.
