What if there was a carrier designed not just for baby’s comfort, but truly engineered to make your life easier?
Bc Babycare, the world’s leading baby and infant product brand with over 50 million customers globally, today announced its official U.S. market entry with the debut of the Hexa Effortless Baby Carrier , a next-generation carrier designed for modern parenting roles.

Bc Babycare isn’t just doing minor tweaks to old designs. They’re approaching baby gear like a high-performance product, kind of like how Dyson reimagined home appliances, by creating tools that actually support the realities of modern parenting with technology-infused design and engineering, whether you’re a hands-on dad, a multitasking mom, or a grandparent stepping in.
Engineered Comfort with Hexa’s Innovative Design That Delivers 33% Less Strain

For parents managing daily routines solo or even switching between carriers on the fly, Hexa Effortless Carrier solves what legacy brands haven’t: magnetic quick-release buckle that allows for one-handed operation, rotary waist adjustment knob that gives wearers instant control, ,a sliding adjuster system accommodates wearers of nearly any height, full lumbar support, all in one product. Its 33% wider seat supports the pediatrician-recommended M-shaped posture for healthy hip development, while a honeycomb mesh structure ensures airflow and breathability year-round.
But ease isn’t the only thing. Comfort is key, and the Hexa delivers by significantly reducing the physical strain on your body. Thanks to smart design like a wider back panel, a flexible dual C-shape back, and extra-thick shoulder padding, the Hexa is shown to reduce pressure across your lower back, upper back, shoulders, and abdomen by up to 33%.
Hexa is now available in the U.S. for $159.99 at bcbabycare.com, with a $40 limited-time discount offered at launch to support new and growing families. Could the Hexa be the carrier you’ve been looking for? It definitely looks like it’s setting a new standard for what a baby carrier can be.