The new SmartWheels Magnetic GPS Tracker, SmartWheels Drive, and SmartWheels Drive + Tag Bundle bring flexible, affordable safety options to every kind of family driver
Naples, FL- -SmartWheels GPS today announced the launch of three new products designed to meet families exactly where they are: the SmartWheels Magnetic GPS Tracker, the app-only SmartWheels Drive, and the SmartWheels Drive + Tag Bundle. Together, the new lineup gives families more ways to stay connected to the people and vehicles they love, whether that means a teenager driving to school for the first time or a parent checking in on an aging loved one. Full details on all three products are available at SmartWheels GPS
For families, driving is rarely just about getting from one place to another. It’s the phone call that comes a little too late after practice ends. It’s the quiet worry that creeps in when a teen is 15 minutes past curfew.
It’s the small relief of knowing everyone made it home safe. SmartWheels built this new lineup around those exact moments, the ones where love and worry live in the same breath.
“Every family is different, and so is the way they want to stay connected on the road,” said Sudhakar Goverdhanam, CEO of SmartWheels. “Some families want a device on the vehicle. Others just want a simple app that quietly builds better driving habits over time. We wanted to remove the guesswork and give every family a setup that fits their life. This launch is personal to us. It’s for every parent who has ever gripped the edge of their seat while their child learned to drive, and every son or daughter who has ever worried about a parent driving alone.”
SmartWheels Magnetic GPS Tracker is built for families who want live, continuous visibility into a vehicle/asset’s location. Its compact, low-profile design attaches discreetly to any metal surface using industrial-strength magnets, making it ideal for a family car, a teen’s vehicle, or valuable assets.
The tracker delivers real-time GPS tracking, trip history, and geofencing alerts, and it sends instant notifications if the device is moved, removed, or tampered with.
With a 10,000mAh rechargeable battery, it’s designed to withstand rain and everyday wear. The SmartWheels Magnetic GPS Tracker is available now for $49.99, plus a $10.95 monthly subscription, the most competitive pricing in the industry.
For families who want insight without any hardware at all, SmartWheels Drive offers a phone-based alternative. Using a smartphone’s own sensors, Drive automatically detects trips and delivers detailed driving behavior insights after every journey, including phone usage alerts, rapid acceleration and harsh braking detection, and an overall driving score.
There’s no device to install and no wiring required; families simply download the app, enable location permissions, and start driving. Drive is free to try, with a $4.95 monthly subscription after a free 14-day trial.
Families who want the best of both worlds can choose the SmartWheels Drive + Tag Bundle, which pairs the Drive app with a physical GPS tag that clips or loops onto any vehicle for quick, reliable location tracking and location sharing. It’s a simple, everyday solution for families managing multiple vehicles, parents of teen drivers, or households who share a car and want a clearer picture of who’s driving and where. The bundle starts at $24.99 for the device, plus the same $4.95 monthly subscription.
“So many family safety products are built to feel like surveillance, and that was the opposite of what we wanted with this lineup,” said Saroopya Ramchandran, VP of SmartWheels. “We wanted a mom checking in on her college-bound daughter to feel connected, not controlling. We wanted a family keeping an eye on Grandpa’s evening drives to feel reassured, not like they were taking something away from him. Giving families three different ways to get there, at three different price points, was important to us. Not every family needs the same thing.”
Ramchandran added that the idea for expanding the product line came directly from conversations inside the company’s own families. “Half of our product team has a teenager who just got their license, and the other half has a parent who’s starting to slow down behind the wheel. Some of us wanted a device we could physically see on the dashboard. Others just wanted an app running quietly in the background. Building all three options let us stop compromising and just give families what they actually asked for.”
Across the new lineup, families can expect the same core promise: live location, smart driving alerts for speeding and harsh braking, geofencing for custom safe zones, and the ability to monitor multiple vehicles and drivers from a single account.
Setup for every product takes less than 2 minutes, with no wiring, no technical expertise, and no long-term contract required.
All three products are available now, with flexible monthly plans and no long-term contracts. Families can compare features side by side and find the setup that fits their household at smartwheelsgps.com/pages/pricing.
About SmartWheels GPS SmartWheels GPS builds intelligent, easy-to-use GPS tracking technology for families, small businesses, and everyday drivers. SmartWheels brings flexible, affordable tracking options to the people who need it most: the families & fleets trying to keep every driver a little safer, one trip at a time.
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