This is a sponsored guest post.
Trade show display creators are exactly who they are: creators. When we think of creative types, we often think of those who create the best in art, music, drama, and class. Good creative thinkers not only embrace the very ideas that stand outside the box, but they work to design ideas and craft them into bold, eye-catching images. They also create incentives for the public to fall in love with and invest in something through the representative iconography that they display.
Those wishing to set up public booths at trade shows must be effective at creating the right kind of displays that capture and motivate customers to invest in or purchase a product or a service.
Banners, flyers, and other paper materials are but a few of the ways that booth owners can help businesses to promote their agendas. A bold design in strong, brilliant colors are the best at catching people’s eye and attention. It’s important to avoid repetition and make it your goal to really stand out.
So…the question is, how can you give your audience a red herring?
Well, since the sight is clearly aimed at mothers and young children, perhaps the greatest goal would be to consider the source. Your audience will be young mothers, so anything that you put out there needs to be exactly what catches their eye. Since it is in a young child’s nature to be more spontaneous and interactive, one way to do this would be to create more of a playful atmosphere. Toys and books for children might be a good, healthy start. Whatever the decor, the colors should be loud, bright, and primary, such as reds, yellows, blues, and brilliant greens. Maybe some dolls or stuffed toys that are giant-sized would be a good move on your part.
Tapping into the notion that play is so integral to a child’s overall development is a part of what you would be doing when working this booth. Play allows a child to let their imagination run wild and to develop both mentally and physically throughout the lifespan.
But the booth should also target the mother audience. The way to promote The Bragging Mommy website is to also allow mothers to explore the tips available for child-rearing. Perhaps for the mother a sample glimpse into what is offered is to have a computer available so she can learn to navigate the page. If the site offers coupons on products for mothers and children, then maybe the best thing would be to have paper copies of those same coupons. Some could offer discounts on diapers and other baby products, or perhaps toys and school supplies. Sample packets of healthy food choices could be offered exclusively for the kids as part of an appreciation effort at bringing visitors to your booth, along with vendor coupons. Who knows, maybe even allowing kids to blow bubbles could be another tactic. But nothing beats a timeless strategy like handing out free balloons.
We all know that learning safety and stranger danger are critical for all children regardless of their age. Good, quality literature designed for children or a fun, interactive game or video would allow them to connect the concepts and learn them. Educating parents on making rules and setting healthy home boundaries with children should include explaining the consequences of not following them, as well as rewards for doing so.
Now, for the mothers. What can be done for them?
Some aspects of parenting can be very daunting, not to mention frustrating, for both mother and child. Perhaps special tips on promoting good, quality self-care for mom could be given up front, along with coupons on free day trips to the spa. But since the site actually does offer coupons for discounts to Disneyland where you can get up to $25 off on your next family vacation.
