Teen skincare spending isn’t slowing down anytime soon. According to the latest Piper Sandler teen survey, it shows that the average teen still spends ~$336 annually on beauty. But as Gen Z and Gen Alpha enter routines earlier, parents are looking for safer alternatives to traditional drugstore staples.
Enter Everdeen, founded by Kimberley Ho, who built the Gen Alpha skincare category before it was a conversation. The first pediatric dermatologist-developed, multi-generational brand spanning face, body, and sun.
Evereden doesn’t guess what Gen Alpha wants; it builds with them, tapping an annual 1,000-family Gen Alpha survey, 100+ youth ambassadors, and semi-annual focus groups to shape products this generation actually wants.
Sharing some best-sellers that customers can’t stop raving about!
KIDS:
- Berry Smooth 4-in-1 Leave-In Detangling Spray ($22). Nourishing spray that detangles, moisturizes, strengthens, and smooths.
- Kids Multi-vitamin Face Wash ($21) – Gentle and effective, this nourishing cleanser with MegaVitamin Complex™ addresses the unique needs of kids’ facial skin.
- Color Starter Set ($56) – Color creativity with a custom set of three Evereden AT PLAY Fantasy Face Crayons and one tinted lip oil.
TEEN
- The Clear Skin Duo ($41) 2-step routine ideal for blemish-prone, oily skin. The cleanser deeply cleanses oil and dirt-clogged skin + Cream Moisturizer provides lightweight hydration to skin barrier.
- Hair & Body Fragrance Mists (3.04 fl oz | $23, $59 for 3)The scents bring 3 iconic scents for Gen Z/Alpha to experiment and play with, redefining who they want to be on a daily basis.
- Kids Daily 1-2-3 Routine ($65) – Each step harnesses its superpower with ingredients like niacinamide, provitamin B5, and zinc oxide for happy, healthy-looking faces.
Retailers: Amazon, DTC, Sephora.com
